When it comes to strengthening your brand, you want to cultivate as many relationships as possible. Yes, you can use paid ads, but you should never neglect the one avenue everyone uses: Organic Content.
What is Organic Content?
In marketing terms, organic content is the natural content you produce that others can find and engage with on their terms.
Blog posts, infographics, social media posts, videos, podcasts, and emails are examples of organic content.
You don’t have to pay for them, but they still bring your business into the public eye and can elevate your brand.
Why use Organic Content?
There are numerous reasons to invest in your organic marketing strategy. Here are a few to consider.
It’s FREE!
You don’t need a budget or payment plan to start a blog or post on social media, so it’s already saving you money. You do have to invest your time to make it work, though.
It draws people in.
When done right, organic content can feel like a conversation between friends- and that’s what your audience wants. They want relevance, information, and a sense of relationship with their favorite brands. You can give them all that and more with organic content.
It helps build confidence in your brand.
The more you post about your brand, the more people will trust you. They’ll be comfortable promoting you and may even see you as an expert in your field, and that kind of trust will do wonders for your brand’s reputation.
It improves your search rankings.
Search Engine Optimization (SEO) is how easily the search engines (Google, Bing, Yahoo, etc.) can find your content. By producing content at a steady rate and using the right keywords, you can boost your visibility and bring your brand into the spotlight.
What makes good Organic Content?
Now that you know why you should use organic content, it’s time to make it shine.
For organic content to be efficient, it needs four key elements:
- Information
- Credibility
- Engagement
- Customer focus
Information
If your content doesn’t bring something to the table, then your audience isn’t going to waste time reading it. However, adding information to your content lets your audience learn something new about your brand, niche, passions, or life.
Credibility
If your audience doesn’t know or trust your brand, they’re less likely to read or engage with your content. So, offer them some credibility. You can talk about your qualifications, your experience in the field, why you created your brand, and what you hope to accomplish with it.
Another way to show credibility is to proofread all your content for grammar, spelling, and cohesiveness. If you post something with a typo or unreadable sentence, it’ll damage your reputation.
Engagement
No one likes a dry, boring article. Keep it engaging by offering anecdotes, using friendly language, asking questions, and relating to your audience.
Customer Focus
Finally, make sure your content is geared toward your audience, not toward you or your competitors. Talk about their problems, offer solutions, and support them through the transition.
If your audience feels like your content isn’t for them, they’ll bypass it and find some that are.
Organic content is the free alternative to paid ads, and it has the potential to be just as effective (if not more) than traditional marketing.
However, if you dislike the idea of constant social media posts and blog updates, let me introduce you to our sponsor: Eloquence Creative Marketing!
Eloquence is an agency like none other. They’re combining experience with the latest Copywriting and Content Creation techniques to give your business the spotlight it deserves, and they’re experts when it comes to SEO and organic content.
Click the image or visit EloquenceCM.com to book your FREE consultation today!
Erynn Crittenden 