The holidays are often a time to create memories and experience new things, but it’s also the perfect time to shop! And if you’re hoping to boost those book sales during the most financially lucrative time of the year, you’ve come to the right place!
Here are eight ways to market your book and increase sales this holiday season.
Use a Festive Backdrop
When creating your ads, use a festive backdrop to make your book look more appealing to holiday shoppers! Bright colors, holiday-themed patterns, and unique fonts are sure to grab their attention and remind them that books are the ultimate gifts!
Research Holiday Hashtags
Get your book in front of eager shoppers by researching the trending holiday hashtags and adding them to your marketing campaign. That way, anyone looking for #HoldayGift or #blackfridaydeals will see your book and be more likely to buy it!
Promote a Holiday Discount
Everyone loves a good discount, especially when holiday shopping, and you can use that strategy to increase your sales. What’s more, it doesn’t have to be a big discount! Even 5% off will make a difference to the holiday shopper, and you can make it as big or small as you like!
Offer Gift Bundles or Bonus Swag
If you don’t like the idea of a discount, try offering something extra with every purchase! A unique bookmark, keychain, autographed item, ornament, and other swag items will entice shoppers and make them feel like they’re getting the best deal around!
Host a Holiday Giveaway
The holidays are the perfect time to offer a giveaway! You can use a copy of your book, holiday-themed swag, or whatever you like as a prize and have them like, comment, or share your post to enter. Then, you can offer a holiday discount or gift bundle to anyone who didn’t win! It’s the perfect way to promote engagement and increase sales through social media.
Collaborate with Other Authors
Do you know another author in your niche who’s trying to promote their books? See if they want to collaborate! Together, you can double your reach, offer bigger gift bundles, and hype each other up for the betterment of all!
Write Something New
Promote yourself by writing a holiday-themed short story, poem, or flash fiction and releasing it for your audience! By offering them something new, you refresh interest and can use it to tie into your main works- like a scene between your main characters that explores how they handle the holidays. Also, you can offer it for free or use it as a bonus for every holiday purchase. Either way, you can’t lose!
Produce a Holiday-Themed Email
Before you put your book on sale, make sure to generate interest by sending out an email or newsletter ahead of time! Remind people that your book is for sale, inform them of any promotions (discounts, coupons, giveaways, special hashtags, etc.), and tell them where to shop! That way, they’ll be ready and waiting for your holiday sale!
Holiday shopping is one of the best times to promote your book, and these tips can help you capture the attention of eager shoppers, increase sales, and add your books to the list of perfect holiday gifts!
Do you have any tips for marketing your books for the holidays? Let me know in the comments!