- Spoken English
- Needs vs. Wants
- Target Audience
- and Competition
Copywriting, Part 1
As some of you may know, I also have a small Copywriting business that I run in addition to LadyErynn.com. I had already been proofreading and editing, and Copywriting seemed like the next viable step, so Critter Copywriting was born. Before I could do that, though, I had to learn what Copywriting was. Copywriting is the art of strategically delivering words that make people take action. It is mostly used for advertising purposes but can be applied to many other areas as well. For example, getting a Copywriter to update your resume might be the best way to make sure you get hired. Or, you could have a Copywriter create a personalized note to someone special and let their talent for words say what you cannot. Both of these are great, out-of-the-box ways to utilize a Copywriter's abilities, but advertising will always be a Copywriter's number one duty. Copywriting is a useful tool because it uses several techniques to create a personalized ad (or resume, letter, etc.) that will promote action. Those factors include:
This article ended up being longer than I expected, so I'll leave this first part here. You now know the first two tricks of Copywriting, and I'll explain the next two when the second part of this article comes out next month. If you'd like to know more about what I do, or you'd like an appointment, check out my Services page or send an email to Crittercopy@gmail.com. You can also like Critter Copywriting on Facebook.
The first photo is my own. The second was found on Pinterest.